Dr. Busby reached out to me to design a logo for the dental practice that he was taking over. Since his last name had the "bee" sound at the end of it, he wanted to explore a bee logo mark. In addition he presented a unique problem, his partner in the practice Dr. Willoughby was going to retire after 2 years, so he wanted to have an addition logo mark for the partnership. After a long discussion, we decided to lead the brand with the logotype type treatment and transition the partnership logo mark after his partner retired.